The brands that own their customer relationships will own their futures; everyone else is renting attention on borrowed time.

The MarketWatch News Department was not involved in the creation of this content. PHILADELPHIA, March 05, 2026 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, a pioneering innovator in first-party ...

Audience monetization offers a path to incremental revenue while strengthening partner relationships without adding complexity or new business models.

AUSTIN, Texas, Jan. 22, 2026 (GLOBE NEWSWIRE) -- Vereigen Media, a trusted and leading B2B demand generation company built on verified engagement and privacy-compliant outreach, today announced a ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up ...

Opensend, the leader in customer identification and data enrichment, today announced its acquisition of Fueled.io, a pioneer in first-party data activation for e-commerce brands. The combined company ...

In today's B2B landscape, marketers are working with a mix of data sources to drive performance. Both first- and third-party data serve a purpose, and most strategies rely on a thoughtful blend of the ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

The speed of medicine has changed. Healthcare professionals are no longer waiting for conferences or clinical guidelines to make key decisions. In fast-paced clinical settings, physicians are actively ...