Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom released its B2B analytics ...

Identify which LinkedIn touchpoints drive website visits, meetings, opportunities, and conversions. Build audiences based on both paid and organic LinkedIn engagement and sync them directly into ...

With the launch of an Ads API access yesterday, LinkedIn joined a very small club of social companies that allow developers of outside platforms to customize and sell into their paid media products.

LinkedIn might be able to find you work, but they're not happy with the job Developers have done with their APIs. Starting today, Developers who want to use any LinkedIn APIs will have to become part ...

Business and employment-focused social-media network LinkedIn has launched a Media Planning API, introducing the ability for agency partners to glean data directly from LinkedIn's platform in order to ...