While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

No more bike rides, no more playing in the park, and no more hugs are tough, so I don’t know why Lego hit me so hard. Perhaps ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

The newest LEGO Marvel set costs a staggering $400, giving 'Avengers' fans an epic MCU Helicarrier to construct.

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

More than 1,600 Lego enthusiasts flocked to new Bricks and Minifigs in St. George on Saturday, breaking the record for most attendees at a Bricks and Minifigs grand opening.

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

Bridge over a Pond of Water Lilies set is so beautiful, it deserves to be in The Met. And happily, it was! The post LEGO’s ...

PORT ANGELES — A new business is offering a place for Lego lovers in Port Angeles. Olympic Bricks hosted its grand opening ...