Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

But Apple saved the best for last. The new MacBook Neo ad is not only delightfully playful, but it's also a technical marvel. Featuring a MacBook being, it appears, designed and created with bare ...

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes ...

I guess we’ve recovered from that problematic ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

The Apple Canada YouTube channel has published a fun (and slightly unnerving) new ad promoting the new Ceramic Shield 2 cover glass of the iPhone 17 line. Watch it below. In the ad, representatives ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and ...