Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Milewski Mining ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...

CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Have you ever heard the famous quote by John Wanamaker? “Half the money I spend on advertising is wasted; the trouble is I do not know which half.” In today’s data-driven world, this uncertainty no ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...