Diadora's collaborative run will see an entry from Ronnie Fieg, although it won't be on the N.9000 silhouette that's been the standard for such projects. Instead Fieg's shoe, shown for the first time ...

Add Yahoo as a preferred source to see more of our stories on Google. Diadora has long been committed to preserving the uniqueness of specialty run retail. Now, Diadora USA president and CEO Bryan ...

The Italians, known for design, style, winning Eurovision, speed, family, life, and vitality–could you ever combine all that it means to be Italian into a running shoe? Diadora is giving it a go.

Diadora has embraced the fishtail. The unique heel outsole construction of the brand-new Diadora Finale performance tennis shoe features a split. A fishtail split. "That fishtail heel," says Alexander ...

Stability is an important feature of a running shoe that sometimes gets overlooked (especially with the plush and cushy shoe era we’re currently living in). What if you want the best of both worlds?

The 70-plus-year history of Diadora includes plenty of tennis nostalgia, from Bjorn Borg to Jennifer Capriati to Jim Courier. The brand's effort in tennis gets a strong push forward from the brand-new ...

This week, Complex was invited to a special trip inside Diadora’s headquarters in Italy to see how sneakers are made when it comes to the storied footwear brand. Before getting inside the factory, ...

Italian sportswear brand Diadora has announced a bold new NIL program that could change high school track and field. The company has partnered with New England-based Marathon Sports to offer two high ...

Diadora is entering the world of college athlete endorsements with its first name, image and likeness (NIL) deal. According to the Italian sportswear brand, it has signed a new NIL partnership with ...

Raekwon teamed with Diadora and Foot Locker to release sneakers inspired by local communities and help aspiring musicians. Raekwon has partnered with Diadora and Foot Locker to launch his “Community ...

When the opportunity came up to rescue Diadora, I knew we had to take it, in part because the brand still had strong potential but also because I didn't want that heritage and know-how to be lost.