Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, ...

For years, ad-serving cookies have crept about the Web like silent, virtual stalkers -- tracking surfers as they hop from site to site in the name of targeted marketing. Now, Net users may finally get ...

Yesterday Google announced that they will utilizing the DoubleClick cookie-based tracking technology to bring more targeted ads and better targeting features to adveristers. You can read most the blog ...