Ford Motor Company F and Ferrari N.V. RACE are well-recognized automaker brands. Ford manufactures, markets and services cars, trucks, sport utility vehicles, electrified vehicles and Lincoln luxury ...

Ford's bargain forward price-to-earnings ratio might spark the curiosity of value investors. Ferrari's primary goal of selling fewer cars than the market wants supports its position as a luxury brand.

Ford dominates the market for pickup trucks and SUVs, but its shares are cheap for a reason. Ferrari’s financial profile doesn’t resemble a typical car company, a nod to its incredible brand power.