Best Western International, the 69-year-old hotel company that started modestly with roadside inns, is re-inventing itself with a new name, logos and brand. Best Western Hotels and Resorts, as it will ...

HotelTonight has the hardest working logo in the business. The bed-shaped “H” emblem figures prominently in the company’s new ad campaign. And over the past five years, the logo has boosted ...

The Caribbean Hotel Association launched its new logo and corporate identity, after 46 years without making any substantial image changes or identity updates. The new logo was developed from the ...

When it comes to designing logos, luxury brands are generally risk-averse. That's even the case in the hospitality industry, where brands are always trying to promote their singularity. The names may ...