The global obsession with Korean beauty, or K-beauty, has introduced us to everything from snail mucin to sheet masks. But beyond the trendy products and the intimidating 10-step routines, a deeper ...

With the help of the internet and social media sites like TikTok, Korean beauty has become immensely popular over the past decade across the globe for its advanced technology, gentle yet effective ...

The skin is our largest organ and it is vital to take care of it. But achieving clear, healthy and hydrated skin isn't always the easiest, especially with individual skin concerns, like ...

You’re not alone if the idea of building out a 10-step Korean skincare routine seems daunting. For years, K-beauty has been celebrated as the gold standard of glass skin, yet often misunderstood as a ...

Korean Beauty, or K-Beauty as we know it, has been taking the global skincare by storm. Known for giving users a ‘glass skin’ look, the Korean skincare routine emphasises on hydration, nourishment, ...

My beauty regimen has dramatically changed since moving from the US to South Korea three years ago. South Koreans value fresh looks, so I did away with heavy foundation and dark eye makeup. I value a ...

When you think of Korean skincare, you might picture a lengthy, 10-step morning and night routine. In reality, the so-called “10-steps” were always a misunderstanding. Per K-beauty expert Sarah Chung ...