Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.
Lego discontinued Mindstorms at the end of 2022. Here's what replaced it: a custom chip smaller than a pencil eraser inside a standard-sized 2-by-4 brick. The SMART Brick houses an LED array, ...
The SMART Brick will officially launch on 1 March 2026, but industry insiders have already been given a sneak peek at how the ...
Kids don’t play with one big thing.” The line landed like a provocation this week and threatens to reshape what families buy ...
Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...
The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...
This year’s Consumer Electronics Show (CES) is now in full swing, with tech companies around the world descending on the Las Vegas Convention Center to share their upcoming products and working ...
LEGO just dropped eight Star Wars SMART Play sets available for pre-order now through LEGO’s official store, Amazon, Best Buy, and Target. These interactive bricks respond to movement with sound ...