These are the most interactive bricks in the universe.

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

Add Yahoo as a preferred source to see more of our stories on Google. A Lego Smart Brick is demonstrated during a news conference ahead of the annual Consumer Electronics Show in Las Vegas, on Monday.

LEGO SMART Play is a screen-free electronic system that allows builders to interact with their sets with sensors, speakers, and lights.

LEGO is launching a SMART Play system that introduces three new interactive pieces: Bricks, Tags, and Minifigures. The technology allows users to add sounds and flashing lights to their LEGO sets. The ...

LEGO enthusiasts can score a complimentary builder’s set perfect for holiday gifting through a limited-time promotional offer running until October 20. The toy company is providing a free Northern ...

LAS VEGAS -- The Force is strong in Las Vegas! This week at Sphere, Sphere Studios, in collaboration with LEGO, Disney and Lucasfilm, debuted a first-of-its-kind LEGO "Star Wars"-themed live ...