“Behavioral economics is just economists stealing from psychology,” Thaler joked. He went on to explain that one way behavioral economics is distinctive is that is operates in the context of markets.

Nobel Prize laureate Richard Thaler is a rockstar in the world of economics. His book Nudge introduced many of us to the field of behavioral... Nudge Vs Shove: A Conversation With Richard Thaler ...

This article is more than 8 years old. Moreover, the mere notion of “nudge” remained unclear over time, and ended up incorporating almost all forms of suggestion or assistance to individual decisions, ...

“We didn’t invent nudging. We just coined the term for it.” Booth School of Business professor Richard Thaler and Harvard law professor Cass Sunstein, coauthors of the bestseller Nudge: Improving ...

Thaler began his talk with the story of how he and Cass Sunstein arrived at their book title, Nudge. Thaler recounted how he initially pitched the title of “Libertarian Paternalism is Not an Oxymoron, ...