This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. At a time when sports sponsorship investments are ...

EUGENE, OREGON - JUNE 20: The shadow of Allyson Felix is seen next to a Nike logo after finishing second place in the Women's 400 Meters Final on day three of the 2020 U.S. Olympic Track & Field Team ...

If you’re fascinated with the business of sports and you want to work behind the scenes of the game, earning a master's in sports management might be a good option for you—and this diploma is ...

Sports marketing remains a hot commodity, with investments in categories like women’s sports and U.S. soccer rising quickly. Meanwhile, established heavyweights like the NFL and NBA are driving ...

For marketers adrift in a sea of media fragmentation, sports have remained a dependable — if pricey — anchor, representing one of the few remaining pillars of monoculture. Look no further than the ...

Sports marketing is a dynamic field that requires constant innovation and creativity. One of the most powerful ways to connect with fans and promote brands is through social media influencers. These ...