“I know it’s hard to believe,” Olga Isakov said about Magic Sleek, the process she created that guarantees users won’t need to use flatirons ever again. Magic Sleek replaces the Brazilian blow out, ...

For women with difficult hair, the summer heat is anxiety inducing. Of course, the escape from the blustery winter is welcome, but the frizz that comes with rainy days, heavy humidity and vacation ...

Whether you want to reduce frizz, minimise the heaviness of thick hair or achieve a shampoo-ad shine, keratin treatments are considered the gold standard when it comes to smoothing and straightening.

This has completely changed the game ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Fact: There is nothing quite like a fresh blowout. The only problem is ...

People are very concerned about their hair; most women want to get their hair straightened. But you should know that straightening the hair permanently can also have its side effects. We all look ...