Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
OpenAI launches ChatGPT for Excel powered by GPT-5.4, enabling users to build, update, and analyze spreadsheet models using plain language.
Python in Excel is a game-changer ...
The big headlines on this release are efficiency, with OpenAI reporting that GPT-5.4 uses far fewer tokens (47% fewer on some ...
Excel automations cover auto-updating charts, deadline flags, and smart links; Ctrl+T table charts expand as new rows appear.
Choosing the right method for multimodal AI—systems that combine text, images, and more—has long been trial and error. Emory ...