How Robbie Blue Choreographed Gap’s Viral KATSEYE “Better in Denim” Campaign - Dance Spirit
How Robbie Blue Choreographed Gap’s Viral KATSEYE “Better in D…
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dancespirit.com
HydroGap® Drainable Housewrap | Benjamin Obdyke
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benjaminobdyke.com
Gap has unveiled 'Better in Denim,' its Fall 2025 campaign starring global girl group KATSEYE. Set to the iconic early-2000s anthem 'Milkshake' by Kelis, the campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance choreographed by Robbie Blue. Directed by Bethany Vargas and shot by Bjorn Iooss, the campaign captures the spirit of individuality — championing denim as a canvas for self-expression, unity, and style that transcends generations. Read here: h
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Gap has unveiled 'Better in Denim,' its Fall 2025 campaign starring glo…
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11alive.com
For 20 years, GAP’s blue box logo was a part of people’s lives. It reminded them of family shopping, school clothes, and the brand’s classic American identity. In 2010, Gap attempted a sudden and radical logo change to modernize its image — but instead of a successful refresh, the move backfired and cost the company approximately $100 million. They replaced the familiar blue box with a plain Helvetica wordmark and a small floating square. No announcement, no explanation, no gradual transition. I
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