From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads
From Svedka to Anthropic, brands make bold plays with AI in Super …
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TechCrunchLauren Forristal
Svedka Vodka is making Super Bowl history with its Feb. 8 debut featuring the Fembot and AI. The vodka brand's first Big Game ad marks three firsts: the first primarily AI-generated Super Bowl commercial, the first vodka brand to advertise during the game, and the first Super Bowl spot from parent company Sazerac. The push follows Sazerc's 2024 acquisition of Svedka and Anheuser-Busch's end of Super Bowl exclusivity to the alcohol category in 2023. Svedka revived the Fembot in August after a 12-
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