For 80 years, Hasselblad cameras have captured some of the world’s most iconic moments. In 2021, we commemorate these 80 years of Hasselblad legacy with 800 limited-edition 907X Anniversary Edition Kits. By casting this classic in a new light, Hasselblad celebrates a remarkable journey and a continued spirit of innovation. Discover more: https://bit.ly/3CLw2q9 | Hasselblad

This is Hasselblad X1D The world’s first compact mirrorless digital medium format camera. Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography. Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful eno

The Hasselblad X1D-50c is now even more user friendly and customisable with a new function to use the rear screen as a touch-pad to select AF point while viewing through the EVF. Further, the update for the X1D includes the following new features: • Touch-pad selection of AF point • New setting: Live view in EVF only • Custom buttons • New setting: Max aperture (Lens bokeh) • Create new folder • Toggle overlay in Video Live View with display button Download the latest firmware at www.hasselblad.

When we tasked ourselves with improving the award-winning H5D, our engineers listened to your feedback, went back to the drawing board and set about redesigning the camera from the ground up. The Result? The highest quality output from any digital camera in today’s market. www.hasselblad.com/h6d #hasselblad #createtoinspire #mediumformat #h6d | Hasselblad

With CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected in one system. Expand the potential of medium format photography with modularity and flexibility, while utilizing Hasselblad's renowned and stunning image quality. See here: http://bit.ly/FB_CFV | Hasselblad

With CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected in one system. Expand the potential of medium format photography with modularity and flexibility, while utilizing Hasselblad's renowned and stunning image quality. See here: http://bit.ly/FB_CFV | Hasselblad