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Here’s my honest take, and I’m curious if this resonates with you too 👀 Shades EQ is one of the most iconic color lines from Redken for a reason. It delivers shine, tone refinement, balance, and hair that looks refreshed without long-term commitment. That is not an add-on. That is the service. And if we’re being really honest, the cost of Shades EQ is no joke. Shades is not cheaper than permanent color. In many cases, it’s the same or more depending on how much you’re using. So when we price it
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When working with Shades EQ, understanding background is key to achieving the end result you’re envisioning! (I always get my Shades EQ from @saloncentric! #saloncentricpartner) Background is the foundation of a color. For example, brown to tan (09G) provides a natural looking balance, making the result a bit darker and saturated, while no background (09GRo) allows the color to stay lighter and more translucent. This is why the 09G swatch appears more balanced compared to the 09GRo swatch in thi
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